FinStruct vs HTML Table Maker 2.0: Which Should You Choose?
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FinStruct
Read the full guideHTML Table Maker 2.0
Read the full guideWho This Comparison Is For
FinStruct and HTML Table Maker 2.0 both get filed under "no-code data tools," but they solve almost entirely different problems, and this comparison is really for anyone trying to figure out which bucket their need falls into. If you're trying to replace a fragile finance spreadsheet with something that tracks, calculates, and visualizes money over time, you're in FinStruct territory. If you already have a spreadsheet with good data in it and just need to publish it somewhere people can search and filter without editing it, you're in HTML Table Maker 2.0 territory. They're not really competing for the same job.
Pricing Compared
FinStruct has a fully published, straightforward pricing ladder: free for 1 database and 500 records, $12/mo for the Pro tier (unlimited databases/records, CSV import/export, API access), and $30/mo for a Team tier with up to 5 seats, shared databases, and audit logs. There's no annual discount yet and no enterprise tier, since it's aimed squarely at individuals and small teams during its beta.
HTML Table Maker 2.0 is murkier on price. Its free plan is generous for small data — up to 500 rows and 10 columns — but paid tiers beyond that aren't publicly listed with dollar amounts at launch. If your dataset fits inside the free limits, you can evaluate it fully at no cost; if it doesn't, you're budgeting for an unknown (if likely modest) monthly fee before committing.
Feature Comparison
The core difference is database vs. viewer. FinStruct is a structured database builder with financial-specific fields (currency, formula, linked records, date ranges) that auto-generates dashboards and charts from your schema — no formulas required to get a burn-rate chart. It supports CSV import/export, API access on Pro and up, team collaboration with role-based access, and audit logs on the Team tier for compliance-minded use cases like bookkeeping.
HTML Table Maker 2.0 does one thing: turns an existing spreadsheet (Excel or Google Sheets) into a hosted, interactive web table with sorting, filtering, pagination, and search, shareable via link or embed code. Its headline 2.0 feature is automatic Google Sheets sync, so a published table updates when the source data changes rather than requiring re-export and re-upload. But it explicitly has no charting layer, no pivot logic, no dashboarding, and no multi-table relationships or write-back — it's a report layer, not a database.
| FinStruct | HTML Table Maker 2.0 | |
|---|---|---|
| Starting paid price | $12/mo (Pro tier) | Free up to 500 rows/10 cols; paid tiers unpublished |
| Standout feature | Auto-generated dashboards and charts from financial field types | Automatic Google Sheets sync keeps published tables live |
| Best for | Solo users or small teams tracking, calculating, and visualizing financial data | Publishing a read-only, searchable, embeddable table for non-editors |
| Collaboration model | Shared databases with role-based access and audit logs (Team tier) | Read-only viewing/sharing — not built for collaborative editing |
| Data limits | 500 records/1 database free; unlimited on Pro ($12/mo) | 500 rows/10 columns on free plan |
Bottom Line
If you're trying to kill a spreadsheet that tracks money — client expenses, agency burn rate, a fundraise, a shared household budget, or multiple bookkeeping clients — FinStruct is the tool actually built for that job, with dashboards, financial field types, and audit logs to match. It's not for people who just need to show data to others without editing rights.
If your actual problem is "I have a spreadsheet and I need to let clients, coworkers, or the public browse and search it without giving them edit access or making them download a file," HTML Table Maker 2.0 is the more direct fit — it's fast to set up and now keeps itself in sync with the source sheet. Just don't expect charts, calculations, or database-style relationships from it, and go in prepared to confirm pricing directly once your data outgrows the free tier's row and column limits.
Someone managing a client's books needs FinStruct. Someone publishing that same client's quarterly report to a public webpage needs HTML Table Maker 2.0. Many small teams may plausibly end up using both, since they don't actually overlap in what they're trying to accomplish.