SanityAI Visibility Toolkit: A First Look at WordPress's New AI-Traffic SEO Plugin

What SanityAI Visibility Toolkit Actually Does

SanityAI Visibility Toolkit is a WordPress plugin, listed on the official WordPress.org repository, built around a premise that's becoming impossible to ignore: a growing chunk of your traffic now originates from ChatGPT, Perplexity, and Claude sending users your way — or from those same bots crawling your site to answer questions without sending anyone at all. Traditional SEO plugins were never built with that distinction in mind. This one is.

It does three specific things, and it's worth being precise about each because the name promises more than most plugins in this space actually deliver:

1. Automatic llms.txt generation. It scans your site structure (posts, pages, custom post types) and generates an llms.txt file at your root domain — the emerging convention some AI crawlers use to understand what a site is and what content is worth referencing. You don't hand-write this file; the plugin builds and updates it as your content changes.

2. Per-bot crawler control. Instead of one blanket robots.txt rule, you get a settings screen that lets you allow or block individual AI user agents — GPTBot, PerplexityBot, ClaudeBot, CCBot, and others — independently. You could, for example, allow PerplexityBot to crawl your recipe blog while blocking GPTBot from your paywalled content, without touching a text file by hand.

3. AI referral attribution tracking. The plugin tags and surfaces traffic that arrives via AI-assistant referral (when ChatGPT or Perplexity link out to you) and pushes that data into the analytics stack you're already running, so "AI referral" shows up as its own segment rather than getting buried in "direct" or "referral/other."

Pricing: What We Found (and Didn't)

At the time of this writing, SanityAI Visibility Toolkit is distributed as a standard WordPress.org plugin, which means the core plugin is free to install under WordPress.org's repository rules — same as Yoast SEO's free tier or Rank Math's free tier. What we could not find, anywhere on the plugin's listing page or in the readme, is a published pricing page for a paid/pro tier.

That matters because the feature set — especially the analytics integration piece — has the shape of something that eventually gates advanced reporting, multi-site license, or historical data retention behind a paywall, the way Rank Math and Yoast both do. As of now there's no visible upsell inside the plugin settings and no linked pricing page. If you install it today, you're getting the full free-tier feature set with no indication of what, if anything, will move behind a paywall later. Treat that as a genuine unknown rather than a guarantee of "free forever."

Setting It Up: What to Expect

Installation is standard WordPress plugin flow — search, install, activate. After activation:

• The llms.txt generator runs an initial scan and gives you a preview before publishing the file live at yourdomain.com/llms.txt. You can exclude specific post types or pages from the scan.
• The crawler control panel lists known AI bots with toggle switches. Unrecognized or newly emerged bots aren't automatically added, so this list needs periodic revisiting as new AI crawlers show up — it's not a "set and forget" panel.
• Referral tracking asks you to connect an existing analytics property. It supports the common GA4 setup path and works via UTM-style tagging logic layered onto detected AI referral patterns, rather than requiring a separate dashboard login.

None of this requires touching code, which is the plugin's clearest selling point over doing this manually with a child theme edit and a hand-maintained robots.txt.

Where This Is Actually Useful

• A niche content or recipe site that wants to be cited by Perplexity and ChatGPT (for referral traffic) but wants to block bots it suspects are scraping for training data without attribution — per-bot toggles solve this without a developer.
• A SaaS company blog trying to get its documentation and comparison pages surfaced in AI answer engines — the llms.txt generation gives structured discovery without manually maintaining a file across hundreds of URLs.
• An agency managing several client sites that wants a clean, separate "AI referral" line in monthly reporting instead of explaining to clients why AI traffic is hiding inside "Direct" in GA4.
• A publisher currently blocking all AI bots out of caution who wants more granular control — allowing attribution-friendly bots through while keeping others out — instead of an all-or-nothing robots.txt rule.

What it's not built for: general on-page SEO (title tags, schema markup, sitemap generation for traditional search). You'll still want Yoast or Rank Math running alongside it for that — SanityAI Visibility Toolkit doesn't try to replace them, and the plugin description doesn't claim to.

How It Compares

	SanityAI Visibility Toolkit	Yoast SEO	Rank Math	Semrush
Price	Free (WordPress.org listing); no published pro tier found	Free / Premium $99/yr per site	Free / Pro $59/yr, Business $199/yr	Pro $139.95/mo, Guru $249.95/mo, Business $499.95/mo
AI/llms.txt generation	Yes, automatic, built-in	No	No (community add-ons only)	No
Per-bot AI crawler control	Yes, granular toggle per bot	No (manual robots.txt only)	No (manual robots.txt only)	No (Site Audit flags crawl issues but doesn't manage bot access)
AI referral attribution	Yes, integrates with existing analytics	No	No	Partial — via Traffic Analytics, but not AI-specific referral tagging
Traditional SEO (schema, meta, sitemaps)	Not included	Yes, comprehensive	Yes, comprehensive	Yes, plus keyword/backlink research
Best for	Sites specifically optimizing for AI-assistant visibility and referral tracking	General on-page SEO for any WordPress site	General on-page SEO with more built-in schema/module flexibility	Full-funnel SEO, competitive research, agencies needing keyword and backlink data

Should You Install It Today?

If you're already running Yoast or Rank Math and have zero visibility into whether ChatGPT or Perplexity ever send you traffic, or whether GPTBot is even allowed to crawl you right now, this plugin fills a real, specific gap those tools don't touch. It's a low-risk install: it doesn't replace your existing SEO plugin, it layers on top of it, and the core functionality is free right now.

The honest caveat is the pricing uncertainty. There's no pro tier visible today, but the analytics-integration feature in particular has the profile of something that could get gated later. Install it for what it does today rather than assuming free access is permanent. If you manage a content site where AI-assistant citations are becoming a meaningful traffic source — or you're tired of guessing whether your robots.txt is quietly blocking the exact bots you want crawling you — this is worth the ten minutes it takes to set up.